Qoros aims the GQ3 at aspirational drivers

Qoros is aiming the GQ3 firmly at the younger end of the market.

QOROS, the independent carmaker from China, has unveiled its GQ3 model, the first in a line of cars aimed specifically at the European and its home markets.
They have drawn together a team of international specialists to plot the new models and the GQ3 is a saloon which falls into the C segment of the marketplace. Qoros aim to create a unique brand identity for all their cars.
The GQ3 boasts an elegant and feature-packed cabin and safety has not been forgotten as the cars has been built to earn top crash test ratings.
“During the development of the Qoros GQ3, we directed all our efforts towards the needs and expectations of today’s young, aspirational customers,” says Volker Steinwascher, deputy chairman of the management board at Qoros.
“They are very sensitive about design and quality, are highly sophisticated users of technology, and insist on the very best safety standards.  As an entirely new brand, we have the advantage of being able to focus our efforts, without compromise or distraction, on meeting the demands of these customers.”
Making its world debut at the Geneva International Motor Show (March 7-17), the Qoros GQ3 goes on sale in China in the second half of this year, with the first cars arriving in Europe later.

Qoros rear
Neat rear view.

The GQ3’s styling introduces a brand identity that will make every future model instantly recognisable as a Qoros.
The GQ3 has a sporty, elegant profile with a long wheelbase, short overhangs, a coupé-like silhouette and a roof that flows smoothly into the strong rear quarters.  At 1,839 mm, it is one of the widest cars in its class.
The face of the GQ3 sets the template for the Qoros model family, with wide headlamp units extending into the flanks of the car, framing the central upper grille at the same height.  Horizontal LED bars feature at the upper edge of the headlights and in the distinctive rear light clusters.
The standard alloy wheels feature a triple-split eight-spoke design, which will become another signature design element for the Qoros brand.
Prominently occupying the GQ3’s central console is the innovative eight-inch touchscreen infotainment system that represents an automotive industry first.  The advanced software, technology and graphics were designed and developed in-house to safely manage information displays for minimal driver distraction and to optimise ease-of-use while on the move.  The intelligent and powerful package was created specifically with the young, aspirational, driver in mind. The immensely powerful fully-featured infotainment system will be fitted as standard across the GQ3 range.
The Qoros GQ3 is engineered to achieve maximum European and Chinese crash test ratings thanks to advanced safety technology.
In addition, occupants are protected by a comprehensive package of state-of-the-art safety measures, including front, side and curtain airbags, as well as highly-effective seatbelt restraint systems.
The marque’s three-digit model naming structure has been carefully considered. The first letter designates body style: Sedans will carry the first letter G.  All Qoros models will feature the second letter Q and the third be a number and indicates the segment in which the model range sits, 3 being the compact/C segment.
Further information about the Qoros brand, the company and its products is available at www.qorosauto.com.

Stylish interior of the GQ3.
Stylish interior of the GQ3.