Phoenix Distribution restructures and expands

THE Phoenix Distribution organisation has split into two divisions, Phoenix and 2724UK.
2724UK – so called as the numbers on a telephone keypad spell Arai – will be totally Arai focused and led by sales manager Peter Yeow, with regional sales managers Roger Rawlins covering the East from Sussex to North Yorkshire and Gary Payne covering the West from Cornwall to Lancashire.
The Phoenix Division will be led by sales manager Max Dobb with a team which will include regional sales managers Steve Cresswell covering the North, Garry Marchant covering the South East and Neil Fullerton covering the South West.
This Division will be responsible for sales of Phoenix’s existing brands, Abus, Kappa, Yoshimura, Pinlock, Fine Vision, Shift It and VentureShield, and also new brands acquired recently, X’Lite, Nolan and Grex helmets and the REV’IT! clothing brand.
Iain Duffus will continue as an agent for all brands covering Scotland, Northern Ireland and the North of England.
Contacts for the Sales Office, Accounts and Marketing will currently remain the same.
This new distribution policy will provide more focus to take the company forward, building stronger brand strategies and offering extensive opportunity for future growth.
From November, the company will operate from new, modern premises in Newcastle under Lyme, and this major investment in facilities and warehousing demonstrates Phoenix’s on-going commitment to the motorcycle industry and the customers it serves so well.
For further details on Phoenix Distribution or any of its brands please telephone 01782 569800 or visit or