MINI’s Vision for the future

vision

The MINI Vision points the way the marque is heading.

EVER since its launch, MINI has been at the forefront of design and styling. And that looks set to continue with its latest Vision.

Anders Warming, the head of MINI Design, unveiled this vision of the future seen above. The aptly-named MINI Vision features various design elements likely to be incorporated in to future models. This particular car looks to add extra quality to the MINI.

In customary fashion, the Vision seizes the limelight with creativity, individuality and a generous helping of versatility. Interactive gadgets such as the Driving Experience Control switch offer a glimpse of the future. This particular feature allows the whole of the car’s interior to be transformed into a variety of different colour and experience worlds in the blink of an eye.

The design of the Vision reaches pointedly into the brand’s past and combines the underlying features and values of MINI with future-focused aesthetic and technical innovations. The hexagonal radiator grille is inspired by the classic Mini, for example, and integrates both the bumper and auxiliary lights into the grille.

The traditional and unmistakable rounded MINI forms are reflected in the exterior through elements such as the elliptical full-LED headlights. Their outer ring emits a consistent light and fulfils a daytime driving light function.

Among the stand-out signature features of the MINI brand are the clear separation of the roof, glasshouse and body. The chrome strip wrapped around the top of the body, the distinctive side indicator element and the black band framing the lower edge of the car are all hallmark MINI styling elements.

The MINI Vision presents these three defining design elements as a flowing, interconnected unit – conjured from innovative and lightweight “organo metal”. This extremely mouldable but also very strong material is produced by pressing various fibres into a composite. Organo sheets have a unique texture comparable to that of fabrics.

Alongside lightweight construction techniques, aerodynamics also play a frontline role in the conceptual ideas behind the MINI Vision. The car’s body includes an aerodynamic air intake and outlet around each front wheel arch, airflow-optimised wheel rims and exterior mirrors, and an integral, air-channelling roof spoiler.

The interior of the MINI Vision stands out with its individual style, variability, functionality and aesthetic appeal. The fundamental idea behind the MINI brand – of providing maximum comfort within minimal exterior dimensions – filters through every detail of the interior.

A transparent and open cockpit, sweeping doors and a “floating” centre console allow the driver and passengers to experience the sensation of a wide open space coupled with the benefits of a space-saving small car. Lounge seats featuring dynamic piping add the finishing touch to the unique interior ambience.

The Driving Experience Control switch allows the driver to choose between a pure and focused or fully-interconnected mode. The two modes are expressed in different colours using calm, clear light and dynamic, energy-charged shades.

Another highlight of the fully-interconnected mode is the “MINI Disco” floor. Here, an expressive interplay of colours, light and forms transforms the footwells as the Vision appears to come vibrantly to life. As well as turning the ambient colour scheme of the interior on its head, the Driving Experience Control switch also changes the face of the familiar MINI circular central display.

The Glamorous Gold paint finish – a shimmering gold-tinged orange tone – has never been seen before in the history of MINI design. And the use of organo metal creates an intriguing contrast to this gleaming metallic shade. The organo metal adds highlights not only to the outside of the car, but also to the interior, its unique structure lending the Vision a cutting-edge character.

Its unbeatable scope for personalisation and an extremely sporty and precise design make the MINI Vision the perfect partner for the road, tailored to the needs and preferences of the individual driver. This demonstrates that MINI will continue to use intelligent variability, imagination-capturing technology and a compact sporting presence to deliver unrivalled driving fun over the years to come.

http://www.mini.co.uk/

 

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